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B2B Marketing Director Appointed to Build Project Object’s Brand
Appointment of Melissa Collins will support sales and business development with an integrated digital marketing strategy
Project Objects, the international provider of software, expertise, and best practices for Enterprise Project & Portfolio Intelligence Management (PPM), announces today the appointment of Melissa Collins as Marketing Director.
A seasoned B2B marketer and the newest member of the senior leadership team, Melissa joins Project Objects at an exciting time in the Company’s development. Project Objects was recently awarded a Visionary rating by Gartner for continued product innovation and sustainable growth in market share for the second time in under 5 years. Melissa will be responsible for developing these strong foundations to build the Project Objects brand globally and supporting the business development team led by VP of Global Sales & Marketing Jim Conroy, to increase direct and indirect sales of its PPM solutions.
Melissa Collins has over 21 years marketing experience and held senior management positions in companies across a wide range of industries, including software, interior design, recruitment, law, technical fabrics, advertising and design. Most recently she was Marketing Manager at warehouse management software specialist Indigo Software, where she was responsible for implementing a fully integrating digital marketing strategy to transform lead generation activities. Prior to Indigo Software, Melissa was Marketing Manager at Chemviron and global law firm, Womble Bond Dickinson.
“I am very excited to join the Project Objects team at such an interesting time in the company’s development. They have a fantastic customer base and I am delighted to have the opportunity to help build the brand reputation, visibility and market share that their consistent innovativeness deserves,” says Melissa Collins, Marketing Director at Project Objects.
Melissa Collins holds a Master of Arts (MA Hons) degree in Marketing from Northumbria University, the Chartered Institute of Marketing Advanced Certificate in Marketing and a Bachelor of Arts (BA Hons) degree in Business Administration and Marketing from Northumbria University.
“Melissa has the perfect blend of skills to support us and we are delighted to be welcoming her to the team as we begin the next phase of growth,” says Jim Conroy, VP Global Sales and Marketing at Project Objects.